About me

A Product Designer with 6+ years crafting accessible, intuitive experiences, grounded in empathy from over a decade in hospitality I connect business goals with user needs across desktop, mobile, brand systems (and previously in AR/VR).

With a First Class MSc in UX Design (2022), I thrive in multidisciplinary teams, blending strong visual design, research, and storytelling with a passion for emerging tech and AI-assisted workflows to deliver products that are engaging, functional, and impactful.

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  • Product Designer at Workhuman
    Park West Business Park, Dublin | Nov 2022 - Present

    At Workhuman, I lead end-to-end design on high-impact projects, translating business objectives into user-focused solutions. I collaborate across disciplines, mentor junior talent, and introduced process improvements to boost efficiency and quality.

    Key Contributions & Achievements

    • Continuously design and champion the implementation of reusable components and features.

    • Conduct user research and data-driven design initiatives for optimization and internal sharing experiences.

    • Spearheaded early-stage exploration of shareable content and engagement strategies to drive user interaction.

    • Deliver cross-functional workshops, aligning design goals with product, engineering, and leadership teams.

    • Mentor design interns and provided guidance to junior designers.

    • Manage multiple projects in parallel, balancing creativity with constraints to meet deadlines and business objectives.

    • Champion AI-assisted workflows to improve design efficiency and consistency across projects.

    • Present design solutions and research insights to stakeholders.

      UI/UX Designer at VRAI
      Temple bar, Dublin | Feb 2019 - Nov 2022

      At VRAI, I designed AI-driven mixed reality training simulations, mapping user flows and journeys, defining objectives for seamless experiences from first interaction to delivery, and leading the visual style while delegating tasks across the team.

      Key Contributions & Achievements

    • Led UI/UX strategy for AR/VR training simulations, including spatial and diegetic interfaces for mobile, desktop, and immersive environments.

    • Created and maintained the HEAT Simulation Training brand identity and design system, ensuring consistency across multiple projects.

    • Designed a gamified analytics dashboard to improve engagement and
performance visibility for Simulation projects (digitally and physically).

    • Owned the winching simulation project end-to-end, from storyboarding and prototyping to testing and delivery.

    • Produced user guides and quick-start documentation for VR hardware.

    • Conducted remote and in person user testing sessions and client walkthroughs to iterate designs effectively.


    Other Experience

    Design Intern at Deloitte Digital

    Supported a telecom brand identity overhaul, gaining strategic design experience.

    Print Designer at Reads

    Managed client briefs from mockups to print, ensuring quality and satisfaction.

    Graphic Designer at kArton Galeria

    Created exhibition materials and wireframes for gallery events in Budapest.

  • User Experience Design | 2022
    First class Honours - Master of Science
    Institute of Art Design & Technology,
    Dún Laoghaire

    Visual Communications | 2018
    Honours Bachelors Degree
    Technological University Dublin

    Graphic Design | 2015
    Higher National Diploma
    Coláiste Dhúlaigh C.F.E